[Media Sandbox] Chris Anderson, A Radical Vision of the New Economy

[Victoria Tillotson]

Chris Anderson, A Radical Vision of the New Economy

Bristol Festival of Ideas
1 July 09 | 18.00-19.00 | Explore-At-Bristol, Bristol

Chris Anderson, Editor-in-Chief of Wired Magazine, author of The Long Tail,
unveils his radical vision of the new economy. What happens when advances in
technology allow many things to be produced for more or less nothing? And
what happens when those things are then made available to the consumer for
free? In his groundbreaking new book, Free, Chris Anderson considers a brave
new world where the old economic certainties are being undermined by a
growing flood of free goods - newspapers, DVDs, T shirts, phones, even
holiday flights.

Chris explains why this has become possible - why new technologies,
particularly the internet, have caused production and distribution costs in
many sectors to plummet to an extent unthinkable even a decade ago. He shows
how the flexibility provided by the online world allows producers to trade
ever more creatively, offering items for free to make real or perceived
gains elsewhere. He pinpoints the winners and the losers in the Free
universe, and he demonstrates the ways in which, as an increasing number of
things become available for free, our decisions to make use of them will be
determined by two resources far more valuable than money: the popular
reputation of what is on offer and the time we have available for it.

In the future, he argues, when we talk of the 'money economy' we will talk
of the 'reputation economy' and the 'time economy' in the same breath, and
our world will never be the same again.

How to book:
Price: £6.50 / £4.50. Contact Explore-At-Bristol by telephone or in person.
Telephone bookings can be made from 9am-5pm, Monday to Friday on: 0845 345
1235 (local rate calls) or 0117 915 5000. This service is not available on
weekends or public holidays. Bookings can be made in person every day from
10am-5pm, except on 24th, 25th and 26th December.

Visit the Festival of Ideas Website:
http://www.ideasfestival.co.uk/
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